In an era where consumers demand personalized and transformative experiences akin to those in retail and finance, health plans face the challenge of moving beyond traditional, transactional interactions. 

Amanda’s piece explores the evolution from mere insurance coverage to a comprehensive network of care services, highlighting AI's crucial role in making health care more accessible, personalized, and efficient. Learn about the innovative strategies health plans are adopting, from leveraging AI for proactive member engagement to utilizing AI tools for education, empowerment, and enhanced communication between payers and providers.